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Writer's pictureFlorence D. Benton

Your Blogging Content Strategy

Blogs are vital to digital marketing and your blogging content strategy should drive potential customers to your website, build brand awareness, demonstrate industry sector authority and act as launch pads for further engagement.

The key to blogging is posting consistent, targeted content within your niche and its broader industry. After determining your niche and using Google to generate titles for, say, ten articles, you must construct a blogging content calendar.

A blogging content calendar (also known as an "editorial calendar") is a written schedule of when and where future content will be published. Typical blogging content calendars include impending articles, status updates, planned promotional activity, partnerships, and revisions to existing content.

Blogs are vital to digital marketing and your blogging content strategy should drive potential customers to your website, build brand awareness, demonstrate industry sector authority and act as launch pads for further engagement.
Your Blogging Content Strategy

Your Blogging Content Strategy

As stated previously, if your niche is "baby jewelry," Google will tell you that "gold baby jewelry," "baby jewelry box," "boys baby jewelry," "girls baby jewelry," and "baby bracelet" are great titles for blogs. If you re-enter these terms into Google, you will discover a different set of titles.


You can enter these titles into a spreadsheet to plan your blogging content calendar, or you can use a tool such as Trello, which is free and a great way to organize your ideas.


Your content calendar should include the following:


  • What content you are creating?

  • Which distribution channels and dates you will release on?


To broaden the scope of your blog, you must also consider your content combination and the categories / tags you will use as you produce additional blogging content in the future.


Your blogging content strategy should include the following blog posts:


  • Evergreen content is content that provides answers to frequently asked queries. Evergreen content is search-optimized blogging content that is perpetually relevant and remains "fresh" for consumers over time, as the name suggests. Evergreen content is factual content that does not typically require revision.

  • Topical content capitalizes on events or topics that are presently popular. When properly targeted, topical blogging content can facilitate rapid growth on social media platforms. Try topical content occasionally, and if you don't do it too often, you have nothing to lose and much to gain if it goes viral. It is a tremendous amount of work if it is the focal point of your strategy, and the blogging content you provide may not always benefit your business if you misjudge the audience's mood.

  • Curated content is content from other organizations or individuals that you share on social media. Examples of curated content include sharing a link to a blog post, compiling advice from industry specialists, or simply sharing the social media post of another individual. Curated blogging content can be an excellent supplement to your original blogging content strategy. The Internet is a vast space, and consumers value carefully curated content that reflects their values and interests.

  • Feature articles, such as interviews, can be a wonderful way to develop substantive editorial blogging content. Feature articles tell a narrative and transport readers into the minds and lives of extraordinary individuals. Interviews with fascinating and pertinent people can be a great way to build authority as you gain credibility by association.

  • Visual content is now a requirement for all bloggers. Blog posts that include videos, original images, and illustrations are rewarded by search engines and are also popular with users.

  • Blogging content that can be interacted with. If they are not taken too seriously, quizzes can be a wonderful way to increase engagement, and they can be entertaining for your visitors.


Plan your blog posts at least one month in advance and publish on a regular schedule so that your audience knows when to expect new content. You can always adjust the publication schedule if a timely story needs to be published quickly.


Plan your blog posts at least one month in advance and publish on a regular schedule so that your audience knows when to expect new content. You can always adjust the publication schedule if a timely story needs to be published quickly.
Blog Posts

Your Blogging Content Strategy should ensure that before composing any blog posts, you should create an outline. Too many bloggers neglect this, and it is evident from their blogging content that it is disorganized and misses important points. It will ensure that you include relevant keywords and allow you to write more effectively for your audience.

When you have completed composing your blog post, you should do the following:


  • Edit your work. Review it with new eyes; a tool such as Grammarly can assist in detecting syntax and grammar errors.

  • Ensure that the information is organized hierarchically under headings. Subheadings aid in making the content easier to comprehend.

  • Reconsider your headline. A strong headline is essential, and clickbait is not always negative as long as the headline and the blogging content are consistent. It is essential to have intriguing headlines if you want people to read your work.


Keep in mind that your audience will not grow overnight. There will be successes and failures, but you must persevere in order to grow.


It usually takes a year before you have a clear idea of how successful your blog will be; however, four out of five bloggers quit well before a year has passed.




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