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Writer's pictureFiadh Murphy

Ten Ways to Improve the way your Business Communicates

Improving communication in any business requires considerable planning, patience, and effort over the course of the business.

Communication is a fundamental resource in all aspects of life for transmitting our way of thinking and opinions and for attaining group consensus. In a business setting, improved communication is not only a crucial factor, but an absolute necessity.

Consensus in business means doing what the business owner wants, which places additional pressures on communication, particularly if the business owner sets few rules and expects employees to handle matters independently.

With strategically optimized communication, any business can generate uninterrupted workflows, demonstrate flexibility in its processes, and demonstrate agility in product delivery, in addition to offering services and genuinely exceptional customer service.

The proprietor is responsible for ensuring that employees understand what is expected of them and how everything should be handled, not the employees themselves.

 Ten Ways to Improve the way your Business Communicates  Improving communication in any business requires considerable planning, patience, and effort over the course of the business.
Ten Ways to Improve the way your Business Communicates


Ten Ways to Improve the way your Business Communicates


Different duties, same goals The resulting coherence between work teams is a major advantage of optimizing communicative actions. The units are fully aware of the objectives, processes, objectives, and activities being carried out in other areas. This enables the execution of strategic actions designed to improve overall results.

This is especially true of the sales team, who claim that "without sales, the company would cease to exist."

A business can only be successful if every action is governed by a systematized procedure, and every employee must comprehend that they are responsible for managing their portion of the procedure. Without a system, pandemonium reigns and no business component can function independently.

Systematizing your business entails delineating the operation of your business systems as a collection of processes or SOPs (standard operating procedures). Organizations require systems and procedures to maintain quality and effectiveness in their operations. Systematization facilitates the communication of how you want your business to be managed and provides a clear model for teams to follow and collaborate.

Make all communications positive

There is little doubt that positive energy cannot exist in any business without effective communication. Far too many business owners and managers are preoccupied with their own careers, and as a result, the business is filled with employees who do what they, and not the company, believe to be ideal.

Better communication is one of the fundamental factors that supports actions toward a suitable organizational climate and will create channels where respect, consideration, and cooperation prevail.

If you, as the business owner, do not want to systematize, communicate, and measure, then your business will fail; if your managers do not want to systematize, communicate, and measure, then you need to find stronger managers.

Systematization ensures that everyone understands their responsibilities, and if this is managed through positive reinforcement, there is a good chance that your business will achieve its objectives.

Automation by Communication Even if you are producing a podcast, educating employees, selling third-party products, or manufacturing your own goods, the direct or indirect goal of everything your business does is to increase productivity.

To increase productivity, you must establish two-way communication processes so that each employee is aware of the organization's goals and knows what they must do to contribute to achieving them.

If employees do not believe management is listening, they will simply perform their duties without offering any suggestions for improving production or the products themselves.

A company can establish agile workflows with improved, streamlined, real-time interdepartmental communication centered on business processes.

It also becomes possible to keep coworkers in each area apprised of problems, incidents, and setbacks so that immediate corrective action can be taken.

Communication reduces churn rate

Consequently, one of the greatest effects of increased productivity as a result of enhanced corporate communication is a reduction in employee turnover. Increased productivity should result in higher compensation, and two-way communication should prevent employees from seeking "better" employment elsewhere.

Simple equation: employees who are told they are valued, contribute, and are part of a positive work environment are less likely to want to quit a company.

Crisis what crisis? Good two-way internal communication fosters trust and collaboration, allowing businesses to be prepared for the internal and external changes that crises typically entail.

Clearly, enhancing communication functions as a crucial tool for fostering environments based on trust, collaboration, and the production of results, far beyond merely facilitating the transmission of messages.

Is it even possible for processes to function routinely if there is no trust-based, constant two-way communication between departments?

Face-to-face once-a-week

In a digitalized world, intimate relationships have acquired symbolic and, of course, communicative significance. When professionals who share a space or responsibilities see each other face-to-face and see the tasks they perform face-to-face, they impart a level of dedication and passion that cannot be felt in any other manner.

In order to increase communication in your company, it is essential that the various divisions can convene in the same physical space to discuss planning, strategies, and the best methods for resolving business problems.

But nothing surpasses face-to-face meetings for conversation. Finding the professionals who work with you and looking individuals in the eye is a crucial business practice.

Set aside the first hour of each week for a casual face-to-face meeting with the relevant, if not all, employees.

Encourage vertical communication

Consequently, not only should communication between team members or those from different divisions be enhanced, but the relationship between managers and employees is essential to ensuring an optimal, transparent information flow.

Encouraging vertical communication during management training programs, utilizing that time so managers can get to know their employees, and making themselves available to listen to their ideas, solutions, and problems will create a dynamic based on trust and gaining insight into a company's reality.

In any organization, the construction of respectful and trustworthy spaces where employees are free to share their experiences and problems significantly contributes to the comfort of all. In addition, it improves team satisfaction and communication.

The provision of tools and processes for knowledge exchange is emerging as an ideal method for keeping each employee abreast of the most significant company news and industry trends.

It is likely that employees possess information that others do not, just as the greatest levels of a company may possess insights that are not easily accessible to the general public. Therefore, it is essential to encourage the sharing of information and participation in the overall endeavor to stay ahead of the competition.

Use feedback in your favor

Contrary to conventional belief, employees want to hear their managers' and executives' honest opinions. The majority of employees use feedback to produce superior results and optimize their own work processes to be more efficient and in accordance with company objectives.

As long as your opinions and comments contribute to your personal and professional development, feel free to express them!


KPIs (Key Performance Indicators) are one of the best methods to track and map the progress of actions taken, as they provide a clear picture of what is being accomplished with the most recent developments.
Measure Everything

Work on company culture


Every company has its own knowledge, or "special" information, that each employee must comprehend thoroughly. Learning the organization's procedures, such as the documentation protocol for clients or the guidelines for meeting customer service requirements, can take time.

As a result, the availability of such essential information becomes a distinct necessity, particularly in the training phases, in addition to its significant use as a reference at each process stage.

It is evident that a company's culture is founded on transparency, strategies, and hard work. And when we discuss issues pertaining to communication and its improvement, creating the appropriate environments and contexts so that each employee feels included and as though they belong to the organization is a crucial step toward the constant, fluid, and impartial transmission of information.


Measure everything

KPIs (Key Performance Indicators) are one of the best methods to track and map the progress of actions taken, as they provide a clear picture of what is being accomplished with the most recent developments.


For instance, monitoring metrics such as compliance, problem resolution, general participation in decision-making, and work motivation will help you determine how progress is being made.


Process management software enables professionals from various fields to view processes in real time and identify delays and duties requiring restructuring in order to achieve the desired optimizations. Ten Ways to Improve the way your Business Communicates




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