The rapid expansion of social media networks, such as Facebook, YouTube, Whatsapp, and Instagram, has made crowdfunding significantly more viable. Social media enables business owners to raise awareness of their business objectives and their crowdfunding campaigns on multiple platforms.
Originally viewed as a convenient way for people to keep track of distant friends and family, social media platforms are now at the center of how most businesses communicate with customers and even employees. Currently, they are also an essential component of presenting investment opportunities to potential investors.
Today, even relatively unknown entrepreneurs frequently have hundreds of Facebook friends and thousands of Twitter followers. In fact, social media has transformed the concept of a personal network from a group of people with whom one maintains frequent contact to something more akin to a database of every person and business with whom you and your business interact.
Communication with Potential Investors
The backers of your campaign will usually be your earliest admirers, supporters, and customers, so keep them informed. Frequent communication with them develops trust, encourages additional support, and keeps them informed of any unanticipated delays or complications. Most crowdfunding platforms provide you with tools, such as an email newsletter, to keep supporters informed of your progress during and after your campaign.
The following are examples of information you might wish to include in a newsletter:
Updates on the product development process
Behind-the-scenes photographs
New products or product variants
New or expanded reward tiers
New inventory available
Thank you’s!
Create an extensive list of contacts and conduct research.
It is difficult to accept that the majority of individuals you reach out to will ignore you. Bloggers and media reporters receive dozens of proposals every day and are unable to respond to each one.
Do your research to compile a list of media outlets with a wide reach, but not so wide that it becomes irrelevant. This entails ensuring that the individuals you are contacting actually cover the topics and industries relevant to your campaign. Pitching individuals who do not cover your niche is a waste of your and their time.
Consider whether the following criteria apply to each media contact on your list to ensure that you are presenting the appropriate people:
The writer has previously covered other crowdfunding campaigns, with additional points if they were in a similar industry;
Your product falls within the writer's coverage area.
Your product complements or relates to the author's prior coverage.
Reach out prior to the commencement of your campaign.
There is no reason to wait until launch to reach out to the press and influentials. Your campaign will perform much better if it receives extensive coverage and support in the days immediately following its launch.
The ability to cultivate, manage, expand, and leverage a substantial social media following is essential for crowdfunding success.
Because the majority of your investors will originate online, the most effective social media strategy prior to crowdfunding is to amass a significant number of online followers.
Prior to launching your campaign, the primary purpose of utilizing social media is to communicate with potential investors who are interested in learning about your product, service, or solution and want to see your business succeed so they can reap financial rewards. Potential investors will learn more about your product, service, and solution, as well as how it will be a financial success, via this social media link.
To develop a social following and maintain their interest, you must provide engaging content. Consider including videos that demonstrate how your product will enhance lives, as well as images of your product in development. Documenting the process of your product, service, or solution is one method for maintaining your social following.
To create excellent content, you must
Create a Captivating Headline. This is an absolute must!
Engage readers with an engaging introduction.
Write for your intended audience, not yourself.
Limit your focus.
Be engaging by utilizing "you"
Use a consistent voice when writing.
Offer something that people do not already know
Provide actionable advice
Comments