Businesses on Instagram, like other social media platforms, must decide how frequently to post content before deciding what to post. The days of relentless spamming on social media have not yet come to an end, but it is frequently much more evident on Instagram and is extremely unpopular among Instagram users.
Posting about your business on Instagram is a balancing act and the focal point of your Instagram marketing strategy. Too few posts will render you irrelevant, while too many posts will cause Instagram and its users to perceive you as a spam account.
According to our research, businesses that have success on Instagram, post an average of ten times per week on Instagram, and this seems to be the optimal posting frequency for maximizing profits without overwhelming the platform.
You need to consider all of the following in any Instagram marketing strategy for your business:
Establish a publication schedule and adhere to it.
Instead of producing a series of "one-off" posts, plan your posts around your niche and the broader market sector.
Use Instagram Reels to entertain your audience at least once per week.
Promote a post once per week and monitor the results.
Like as many relevant posts as you can - users adore it when you like their posts, and they'll check out yours in exchange.
Your business account's profile should include your logo, branding, slogan, and product or service's features, and your first few posts should reinforce these elements without being overly promotional. This way, people will have a clear understanding of your brand or product and how to purchase it based on your initial posts.
Tell your unique tale.
Be genuine.
Be consistent.
Engage your customers by posing queries to them.
Engage with prospective clients by reading their posts.
Be truthful with your intended audience.
Be familiar with your value proposition.
Direct your content towards those who have an interest in your broader market sector.
Employ humor – allow viewers a glimpse "behind the scenes"
Use straightforward language and avoid business lingo.
Be Nice!
Consistency is more important than volume when it comes to when to post on Instagram, particularly when you're just getting started.
Instead of diving headfirst into social media, you should establish a publishing schedule that makes sense for you and your business at this time. Initially, this may appear more like four feed posts per week, four stories per week, and two product posts; you can increase this number if Instagram proves to be particularly effective.
No matter how frequently you post, you should space them out. Scheduling days is a good notion. For instance, you may upload a photo to your feed on Monday, Wednesday, and Friday, and a Story on Tuesday, Thursday, and Saturday.
Not only does spacing out your posts please the algorithm, but it also gives your audience a sense of when to expect new content and gives each post breathing room.
The key to Instagram is providing pertinent, engaging content that people will interact with on a regular basis. Do not disregard the posts of others; the more posts you like, the more likely it is that people will engage with your content.
Hashtags
Attaching hashtags to your Instagram posts makes them more discoverable for users, as they become relevant phrases and topics. Simply adding a # in front of any word or phrase transforms it into a hashtag.
When a user clicks on a hashtag, they are taken to the hashtag's uncover feed, which displays all public content associated with it. In order to discover content on Instagram, users will click on or search for relevant hashtags, just as they would on Google.
Since hashtags are used to discover content, the correct hashtags can put you in front of your target audience, even if they've never discovered you before. Instagram has expanded the functionality of hashtags in recognition of their significance on the platform. Instagram now allows brands to add interactive hashtags to their bio sections.
The Instagram Stories hashtag badge allows you to add active hashtags to your Stories. When users click, they will be redirected to the hashtag's feed, just as if they had clicked on a hashtag in your post. Hashtags function similarly on Reels.
Hashtags help the Instagram algorithm classify your content, allowing it to appear in a user's feed, and users will follow hashtags they find interesting, ensuring that content from those hashtags appears routinely in their feeds.