Becoming your own ecommerce enabler means you provide end-to-end solutions for your brand to sell online.
These services consist of, but are not limited to:
store management,
digital marketing,
creative services,
customer service management,
logistics and supply chain management.
An ecommerce enabler assists companies in selling online via ecommerce platforms and other online channels. Beginning with digital strategy and implementation, platform optimization, order processing and fulfillment, and product delivery via their partners.
If you are the owner of a modest company with one or two brands, it is not necessary to hire an enabler. Solopreneurs, dropshippers, and home-based sellers should maintain lean operations. However, once a business begins to scale across multiple platforms, it may be less expensive to use an Ecommerce enabler than to engage employees to do all the work.
Let us take a look at what an Ecommerce enabler does and how you can accomplish some of these tasks efficiently on your own. However, the larger your business becomes, the more an Ecommerce enabler seems like a sensible choice, given the increasing number of tasks an Ecommerce business must perform!
Ecommerce store management
Online stores have several advantages over their physical counterparts, with the ability to purchase from anywhere and at any time ranking among the most significant.
Consumers devote a substantial amount of time to their mobile devices. They are increasingly prepared to make a purchase on their smartphone while browsing the Internet and window-shopping online. Therefore, it is essential to have a mobile-responsive design that adapts to various screen sizes and resolutions. Otherwise, your consumers will be irritated by pinch-and-zoom or fat-finger errors, and both their user experience and your online sales will suffer.
They have decided to make a purchase after all the effort you have put into attracting, educating, and engaging potential customers. They can easily abandon the purchase and depart without completing the checkout procedure.
There are several factors to consider:
Simplify your checkout procedure. A lengthy and intricate checkout process will cost you numerous sales. The key is to maintain simplicity, avoid requesting superfluous information, and display a progress bar. You may believe that it is a good idea to learn as much as possible about your consumers, which is true, but now is not the time to do so.
Offer diverse payment options. If you permit your customers to pay in kind, you will miss out on countless business opportunities. Add alternative payment services such as PayPal, Apple Pay, and eWallets to your list of accepted payment methods, as the majority of customers prefer them because they perceive them to be more secure.
Communicate trust throughout the process. Customers are sharing sensitive information with you, so they require the highest level of assurance possible. By displaying trust insignia, you can encourage customers to submit their information and make a purchase.
Maintain an open purchasing cart. One of the most irritating things that can occur during the purchasing process is having to restart the entire process because you wanted to add one more item. Permit your customers to retain everything they've already added to their cart and add anything they desire without having to start from scratch.
Digital marketing
Digital marketing is the promotion of your brand through the Internet and other forms of digital communication in order to connect with potential consumers. This includes not only email, social media, and web-based advertising as marketing channels, but also text and multimedia messages.
The majority of industry experts concur that learning fundamental digital marketing skills is not difficult. However, it can be difficult to acquire these skills and effectively apply them to digital marketing campaigns.
While there are numerous digital marketing techniques, they are typically organized into six categories based on the role they play in your customers' brand experiences.
In smaller enterprises, a single individual is typically responsible for all tasks, whereas in larger organizations, team members divide the responsibilities.
These six classes are:
Goals – Analytics, Strategy, Segmentation, Targeting, Brand Positioning, Integration, Marketing and Sales Alignment, Resourcing, Structure, Marketing Technology, and Data.
Objectives and measurements: Forecasts, Digital reporting with KPI dashboards, Attribution, and Customer Insight.
Paid, Owned, and Earned Media, as well as Search, Social, and Display Ads
Experience: Desktop/mobile website and mobile applications. Customer Support.
Messaging: Email, Chat, Social Media, On-Site Interactions, and Personalization.
Product and Blog Content for Content Marketing, PDF Downloads, and Interactive Tools are the Content.
Online creative services
Creative services include the visual and content-related design of a company's website and social media platforms. These services are intended to aid in routine content production tasks and to provide an outside artistic perspective for both foundational and supplementary tasks.
Creative services are a subsector of the creative sector, which generates prosperity by renting out creativity to other businesses. Creative Services is responsible for creative tasks like writing, designing, and production.
A well-designed website can help your company make a favorable impression on potential customers. It can also aid in lead nurturing and increase conversions. Importantly, it provides a positive user experience and facilitates your website visitors' access and navigation.
Customer service management
Customer service management is the manner in which a company runs its customer service operation and facilitates consistently excellent service experiences that inspire customer trust and, over time, loyalty. It includes training new service representatives, optimizing support processes, and measuring service success.
The three most essential characteristics of customer service revolve around three "p"s:
professionalism,
patience, and a
"people-first" philosophy.
Although customer service varies from customer to customer, you are on the correct track if you adhere to these guidelines.
Supply chain management and fulfillment
Supply chain management entails acquiring or producing products, then processing and delivering customer orders. The process begins when a consumer places an order and concludes when the order is delivered.
The route an item takes from its point of origin to the consumer is known as the supply chain. Order fulfillment is the link in the supply chain where the item is selected from warehouse shelves, packed into boxes, and shipped to the final consumer.
The fulfillment process is an integral part of the supply chain and the final step in delivering products to end consumers. A suboptimal fulfillment strategy may result in critical failures that have a negative impact on your business.
Traffic
More traffic to your Ecommerce store results in more conversions, and businesses are willing to pay enormous sums of money to increase website traffic.
There are, fortunately, a few methods that any website owner can use to increase traffic.
Write and submit articles
Websites that are continually updated with new content will receive increased attention from search engines. If you can submit a new article every few days, search engines will favor your website.
You must compose articles pertinent to the niche. Why not share your valuable knowledge with the world if you have it? People will value what you have to offer, and you can use this as an opportunity to include links to your business or website.
Share on communities and forums
Today, everyone uses social media. It is a good way to maintain contact with your consumers through ongoing dialogues and to reach out to potential customers. Your social network will always aid in the dissemination of information.
In addition, Google recognizes websites with a strong social media presence, and these websites are typically ranked highly by search engines.
Press Releases
When communicating with consumers and prospects, a press release can be highly effective. For any milestones, accomplishments, or developments, it is simple to use a press release to announce your accomplishments. It would also be ideal for introducing new products.
Without content, content creators, news websites, and the media in general have no income, so why not provide them with content about your business, its brand, or your niche?
Keyword search
Google Adwords is a tool that can perform miracles for any business. It is one method to determine how other businesses in your industry approach marketing. Good websites appear on the first or second page of search engine results, and their keywords and utilization should be observed. Google AdWords allows you to select keywords that are pertinent to your business but are not overly competitive.
AdWords is an advertising system developed by Google to assist businesses in reaching their online target markets via its search engine platform and partner websites. These partner sites contain a text or image ad that appears on the page following a user's search for keywords and phrases relevant to a business's products and services.
It is free to add keywords to your Keyword Planner in Google Ads. To create a Google Ads account, Google does require your billing information, as you must pay to conduct any keyword campaigns.