Twitter is a popular social media platform that allows users to share and discover information through short messages called tweets. With its vast user base and real-time nature, Twitter has become an essential tool for businesses to connect with their audience and promote their products or services.
In today's digital age, having a strong online presence is crucial for businesses to stay competitive, and Twitter offers a unique opportunity to engage with customers in a direct and personal way. By utilizing the platform effectively, businesses can not only increase brand awareness but also build relationships with their target audience, foster customer loyalty, and drive traffic to their websites. Therefore, it is evident that Twitter can play a significant role in enhancing businesses' online presence and facilitating meaningful interactions with their customers.
10 Ways to use Twitter for your Business
Tweet to a Schedule
If your business is new to Twitter, you do not know the optimal frequency or timing for tweeting. The majority of retweets occur within the first hour following a tweet, so you should begin by tweeting five times per day. At this stage, you will not know the optimal time to reach your audience; therefore, on the first day, start at a certain time and post every two hours; on the second day, start 30 minutes earlier / later, and after a few days, examine the time that generates the most interest.
Additionally, you must be aware that your followers will not all be on Twitter at once. Therefore, to maximize exposure, you must space out your tweets throughout the day.
While sending out so many tweets, you should also avoid going excessive. A tweet every five minutes may be excessive for your subscribers. The last thing you want is for your audience to become irritated with all your tweets and unfollow you in order to reduce the commotion. If you increase the frequency of your tweets and observe a decline in engagement, it may indicate that you are irritating your followers.
And refrain from attempting to sell something in every tweet.
Engage More Than You Tweet
Too many enterprises use Twitter as a tool for content distribution. As a result, Twitter accounts are quickly flooded with marketers and brands merely tweeting links to their stores – and are consequently blocked.
The goal of your business should be to grow your audience, and you must engage on Twitter in order to use it for more than just brand promotion. Twitter is a social network that should be utilized for audience engagement; it is a two-way street.
Participating in relevant Twitter chats is one of the most effective methods for any business to utilize Twitter. You should always participate in Twitter conversations using your business account, but that does not mean you should constantly promote your products.
Tweet on Relevant Trending Topics
Participating in trending topics is a simple method to get started with engagement. Examine the prevalent topics on Twitter, which are typically accompanied by hashtags. Then, participate in conversations when appropriate.
When logged in to twitter.com on a desktop or laptop computer, Trends are displayed in multiple locations, including the Home timeline, Notifications, search results, and profile pages. Trends are also listed in the Explore tab of Twitter's mobile applications under the Trends section.
Observe the date to determine which holidays / events are approaching. You may not know exactly how the trending topic will develop, but you will have your content prepared to rapidly adapt and post.
You could also endeavor to create a trending topic, which is more difficult to accomplish. You can expand your audience list and engage them prior to the introduction of the hashtag. Influencers can also be of great assistance in spreading this message.
Take advantage of 280 Characters
Twitter decided in 2017 to increase its character limit from 140 to 280.
This adjustment was primarily motivated by Twitter's desire to attract more users. This is excellent news for businesses, as more users should translate into more followers, and more followers equals more potential consumers.
You have a greater opportunity to establish your business as a market leader with 280 characters. You can publish additional content on your website and attract potential customers who wish to continue reading the article.
Become an Industry Expert
This really emphasizes the message we have been reiterating throughout these guidelines.
Customers purchase from businesses they trust, so if you publish content that demonstrates your expertise in your niche and the broader market, you will earn their trust.
Trust is one of the most essential components of a prosperous business. Establishing and nurturing long-term relationships with your core audience requires the trust of your customers. It allows you to provide superior customer experiences, boost customer loyalty, and retain more customers.
Utilize Twitter Data
Most businesses are destroyed by making important decisions based on whim, and a single mistake on Twitter can destroy months or years of hard work – look at how many celebrities are forced to close their Twitter accounts because of something they posted, sometimes ten years ago!
Instead of acting on impulse, spend a few minutes analyzing your Twitter analytics to determine what is working and what is not. Then, based on your data, continue posting items that people are interested in rather than suddenly veering off into the wilderness.
If you examine your analytics and discover that tweets containing a video receive 50 percent more engagement than tweets containing only a link, you should begin incorporating more videos into your Twitter content strategy.
If you examine your analytics and discover that posts with informative content perform well but product posts perform poorly, you should not bother publishing product posts. Bring them into your store by providing informative content.
If your analytics reveal that tweets posted at 9 a.m. receive twice as many retweets as tweets posted at 3 p.m., you should ensure that the tweets you publish at 9 a.m. contain content that you want to be retweeted.
Retweet with Comment
It has become common practice to retweet tweets in order to share something intriguing that another user has tweeted. However, your business will benefit more if you retweet and add a comment.
The distinction is that you can engage in conversations regarding excellent tweets in your niche. It benefits the original poster and associates your business with quality content.
Utilize Twitter Search to Identify Your Ideal Customers
Twitter is a goldmine for lead generation. Twitter is where individuals express their opinions, discuss issues, and generally discuss all aspects of their lives.
By conducting a few fast searches, you can find a large number of people discussing the niche and broader market that your products and services are in. These tweets will generate new prospects and even customers for your business if you interact with them.
Respond when people @mention you on Twitter
Brands' disregard for social media posters is a major source of ire for users. One in five Twitter users have unfollowed or muted a brand because they felt they were being ignored.
If there are too many tweets to respond to individually, you should search for themes and publish content that addresses the issues. It's also possible to thank multiple individuals in a single tweet by writing "Thank you so much to the following people" followed by their Twitter handles.
The more rapidly you can react, the better. Customers anticipate a response from brands on social media within four hours, but a response within 10 hours is deemed acceptable.
Beyond that, you risk losing audience members.
Create a Branded Hashtag
It is perfectly acceptable to create your own hashtag on Twitter, and it is immensely useful to include it in all of your posts. It should be a phrase or word that motivates people to engage a brand in Twitter conversations.
An excellent hashtag is one of the most effective marketing tools you can possess. With it, you can connect with your audience more easily, get discovered by potential new fans, and monitor and curate brand-related posts.
Remember Everything You Tweet is Permanent
We've all heard the tales of public relations disasters caused by brands tweeting inappropriate content or responding rudely to customer complaints.
One of the simplest ways to avoid these situations is to tweet with the presumption that someone will see it, and if a tweet contradicts your brand's values, do not share it! Take a moment to consider whether the tweet is acceptable in the moment but could be detrimental to your business in the long run; always err on the side of caution, as a single poor tweet could destroy your business.
Even if you leave a tweet up for ten seconds before deleting it, there is always the possibility that someone took a screenshot and will share it with the world.